News & Notes

I don't often post email/letters I get or read, but I think this sums up well how impressive UC's rise in support has been. Do we need more, of course? But we've come a long way baby! From our Asst AD in charge of marketing:

"Our season tickets are already sold at a record pace and with 40 days left until our home opener we are on pace to sell out for the season. Revenue wise we have already booked more football revenue for the 2010 season as of July 30 than we did for the total 2006 and 2007 seasons - COMBINED. As noted above the biggest need for UC Football at this point in time is higher end seating options, enhanced amenities for fans (parking options, tailgating, etc...) and of course, more general seating to market to our expanding fan base.

Our sales plan had a significant media push from March-May, and picked up again last week and will run through the Oklahoma game, which is our biggest opportunity to sell group tickets this year. With more season tickets sold the amount of group opportunities will be limited to games where our opponents turn in tickets in the weeks and days leading up to the games. Keep in mind that these seats are not in the prime areas of Nippert Stadium, so the best way to get a solid seat for the season is to buy now, before we are sold out.

The entertainment dollar is tighter this year than in any sales season out of the past decade - maybe longer than that, as the Reds are in the hunt for a playoff spot and the Bengals are signing big names. This fact itself makes the sales numbers achieved for the 2010 season truly extraordinary for UC Football, which is still an emerging brand which has embraced three head coaches in the last 5 years. Brand continuity leads to winning which translates into consumer confidence. UC has been able to expand the base in 5 straight sales cycles with the leadership of the program changing. Not many brands out there can match boast these results in the face of such change. "